Ricardo Amaral (a.k.a Brevvi): portfolio
As a seasoned omnichannel marketing professional, I have a proven track record of driving customer engagement and conversions through innovative strategies. My expertise in leveraging CRM and marketing automation has enabled me to create personalized experiences across various touchpoints.
With the increasing complexity of digital advertising and the growing threat landscape, I am eager to explore the intersection of cybersecurity and marketing. I am particularly interested in developing strategies to protect advertising platforms and customer data from cyber threats, ensuring a secure and trustworthy digital ecosystem.
Innovative technology solutions designed to enhance advertising campaigns. By leveraging intelligence and automation, I optimize media strategies and create seamless customer experiences.
Background
[University graduate]
Data processing (PUC): 1995 - 1998
Political sciences (Uninter): 2015 - 2018
[Postgraduate studies]
Startups Tech Business Plan (Business School): 2000
Data Science (Mackenzie): 2020
[specializations]
Communication Planning (Miami Ad School): 2010
[certifications]
https://www.brevvi.com/brevvi-com/certifications
Google / Foundations of Cybersecurity: 2024
Descentralized Finance (DeFi) Infrastructure (Duke University): 2022
Google Analytics Advanced (Google): 2020 - 2023
Google Analytics Academy (Google): 2020 - 2023
Python for Data Science (IBM): 2020
Basic Statistics (Universiteit Van Amsterdam): 2020
Operating Systems (Google): 2020
Computer Networking (Google): 2020
Ecosystem
Advertising
Crafting compelling brands, messages, and purposes for teams on the move. We respect your budget and deliver tailored solutions.
Media campaign
We design campaigns that leverage a combination of techniques and communication channels to deliver consistent messaging across multiple platforms and environments.
Social networks
A dynamic ecosystem where brands and consumers interact, shaped by the prevailing formats.
CRM
The means of maintaining customer interaction, observing their behavior and automating the exchange of messages in an assertive way, building a narrative at different times.
Search
The journey begins with an investigation that seeks to evaluate the brand in search engines such as Google. Research brands, products and services to ensure greater visibility.
Data Science
Understanding the customer's business is the fuel for a journey that involves collecting and exploring data to project trends in the customer's business.
Analytics
Strong investigative skills and a solid understanding of underlying concepts are crucial for effectively managing the overwhelming volume of data produced in modern society.
Projects
My expertise lies in overseeing the entire creative process, from ideation to implementation, in a collaborative setting.